Privacy
Last UpdatedSeptember 25, 2026
This policy explains how we collect and use personal data when you: visit the Forge website (the Website); submit an enquiry or request a quotation through the Website; contact us by email, telephone or a linked social-media channel in connection with the Website; or otherwise interact with us in relation to a potential Forge project.
0101Who we areWho we are
Forge Automotive is a trading name of The WRPD Group Ltd (Forge Automotive, Forge, we, us or our).
The WRPD Group Ltd is the controller of the personal data described in this policy. It is a company registered in England and Wales under company number 09158011, with its registered office at:
Unit 5 Overland ParkGelderd RoadGildersomeLeedsWest YorkshireLS27 7FE
You can contact us about privacy or data protection by emailing bookings@wrpdgroup.com, writing to the address above, or telephoning 0333 0417 965.
0202About this policyAbout this policy
Separate privacy information may apply to employees, job applicants, suppliers or customers where a more specific notice is provided.
0303Personal data we collectPersonal data we collect
Depending on how you use the Website or contact us, we may collect:
- Contact and identity information
- Your name, email address, telephone number, postal address, company name and preferred method of contact.
- Vehicle and enquiry information
- Information about your vehicle and proposed project, such as its make, model, age, specification, condition, registration number, vehicle identification number where genuinely required, existing modifications, finance or lease status, requested work, budget and preferred timing.
- Photographs, video and documents
- Images or files you choose to provide, which may include a vehicle, its registration number, damage, modifications, supporting documents or other people or property visible in the material.
- Communications
- Messages, call notes, quotation requests, feedback and other correspondence between you and us.
- Technical and usage information
- Internet Protocol address, browser and device type, operating system, referring pages, pages viewed, approximate location derived from an IP address, access times, error logs, security events and similar information generated when you use the Website.
- Cookie and preference information
- Your cookie choices and information collected through cookies, local storage, pixels, tags or similar technologies where these are used. More information appears in section 10.
We ask you not to send information that is not reasonably needed for your enquiry, particularly payment-card details, identity documents or special-category information such as health, biometric, political, religious or sexual-orientation information.
0404How we collect personal dataHow we collect personal data
We collect personal data directly from you when you complete a form, upload a file, email or telephone us, or contact us through social media; automatically from your browser or device when you use the Website; from service providers that help us operate the Website and communications; and occasionally from vehicle manufacturers, parts suppliers, insurers, finance or lease providers, public registers, fraud-prevention services or another person acting with your authority, where this is necessary to assess or progress your request.
If you give us personal data about another person, you should make sure you are entitled to do so and, where appropriate, tell them about this policy.
0505Why we use personal data and our lawful basesWhy we use personal data and our lawful bases
UK data-protection law requires us to have a lawful basis for each use of personal data.
- What we do
- Personal data used
- Lawful basis
- Receive, assess and respond to enquiries
- Contact, vehicle, project, file and communications data
- Taking steps at your request before entering into a contract; and our legitimate interest in responding to genuine enquiries and operating our business
- Prepare quotations, arrange appointments and progress an agreed project
- Contact, vehicle, project and communications data
- Taking steps before entering into a contract and performing a contract
- Operate, maintain, secure and troubleshoot the Website
- Technical, usage, security and cookie-preference data
- Our legitimate interests in providing a reliable and secure Website, preventing misuse and understanding technical performance; and compliance with legal obligations where applicable
- Maintain business, accounting and transaction records
- Contact, quotation, transaction and communications data
- Compliance with legal obligations and our legitimate interests in keeping accurate records and establishing, exercising or defending legal claims
- Prevent and investigate fraud, misuse, security incidents or unlawful activity
- Contact, technical, usage, vehicle and communications data
- Compliance with legal obligations and our legitimate interests in protecting our business, customers, systems and legal rights
- Improve our Website, customer service and service offering
- Enquiry, feedback, technical and aggregated usage data
- Our legitimate interests in understanding and improving our business, provided those interests are not overridden by your rights; consent where legally required for a particular technology
- Send direct marketing
- Contact details and marketing preferences
- Your consent where required; otherwise our legitimate interests where electronic-marketing law permits us to contact you. You can opt out at any time
- Comply with requests from courts, regulators, law enforcement or other competent authorities
- Any relevant data
- Compliance with a legal obligation or another applicable lawful basis
Where we rely on legitimate interests, we consider the purpose, necessity and potential effect on you before processing. You may object to processing based on legitimate interests as explained in section 12.
We do not use personal data collected through the Website to make decisions about you based solely on automated processing that produce legal or similarly significant effects.
0606If you do not provide informationIf you do not provide information
You are not generally under a legal obligation to provide personal data through the Website. However, if you do not provide information reasonably required to understand your request, we may be unable to respond fully, prepare a quotation or take steps towards entering into a contract.
Fields marked as required on a form are needed to submit that form. Please do not submit information that is unnecessary for the stated purpose.
0707Who we share personal data withWho we share personal data with
We may share personal data, where necessary, with:
- our employees, workers and contractors who need it to handle your enquiry or support the Website;
- companies within our business group, where relevant to the requested service;
- Website hosting, content-management, email-delivery, cloud-storage, communications, analytics, security and IT-support providers. Providers used for the Website may include Netlify, Sanity and Resend;
- vehicle manufacturers, parts suppliers, specialist installers and other project partners where this is necessary to assess availability, compatibility, pricing or delivery;
- professional advisers such as lawyers, accountants, insurers and auditors;
- payment, fraud-prevention and debt-recovery providers where relevant to a transaction;
- courts, regulators, law-enforcement bodies, government authorities or other parties where disclosure is required or permitted by law; and
- a prospective buyer, investor or adviser in connection with a sale, restructuring or transfer of all or part of our business, subject to appropriate confidentiality protections.
Our service providers may process personal data only for agreed purposes and under appropriate contractual obligations. We do not sell personal data.
Third-party websites and social-media platforms that you choose to use are separate controllers and process information under their own privacy policies.
0808International transfersInternational transfers
Some service providers may process personal data outside the United Kingdom or permit support access from another country.
Where personal data is transferred internationally, we use a transfer mechanism recognised by UK data-protection law where required. This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses, or another lawful safeguard. We also consider whether supplementary technical or organisational measures are appropriate.
You can contact us for more information about the safeguards relevant to your personal data.
0909How long we keep personal dataHow long we keep personal data
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, insurance and reporting requirements and to establish, exercise or defend legal claims.
When setting a retention period, we consider the amount, nature and sensitivity of the data, the risk of harm from unauthorised use or disclosure, the purpose of processing, whether that purpose can be achieved in another way, and applicable legal requirements.
In general: enquiries that do not lead to a transaction are kept for no longer than reasonably necessary to follow up and maintain an appropriate record of the enquiry; records connected with a quotation, booking, purchase or completed project may be kept for up to six years after the end of the relevant relationship, and longer where a legal, tax, insurance, warranty or dispute-related reason requires it; marketing information is kept until you opt out or we determine that it is no longer accurate or useful. We may retain minimal suppression information to ensure we honour an opt-out; cookie choices are kept for the period stated through the relevant cookie-control mechanism; and technical and security logs are kept for a limited period appropriate to troubleshooting, security and fraud prevention, unless a longer period is required to investigate an incident.
We may retain anonymised information that can no longer identify you for statistical or business-analysis purposes.
1010Cookies and similar technologiesCookies and similar technologies
The Website may use cookies, local storage, pixels, tags, scripts and similar technologies to make pages work, remember preferences, protect the Website, diagnose faults and understand how it is used.
Strictly necessary technologies may be used without consent where the law permits. Where a technology is not exempt from consent requirements, we will ask for consent before using it. Where the law permits a technology to be used for statistical or appearance purposes without consent, we will provide the required information and a simple way to object.
The Website's cookie-control mechanism, where displayed, provides current information about the non-essential technologies in use, their providers, purposes and duration, and allows you to accept, reject or change your choices. You can also restrict or delete cookies using your browser settings, although parts of the Website may not function correctly if strictly necessary storage is blocked.
We do not treat acceptance of these terms or continued browsing as consent to non-essential cookies.
1111How we protect personal dataHow we protect personal data
We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These include access controls, appropriate service-provider contracts, system maintenance and security procedures proportionate to the nature of the information.
No website, email service or internet transmission is completely secure. You should avoid sending unnecessary sensitive information and contact us promptly if you believe an interaction with us is no longer secure.
1212Your data-protection rightsYour data-protection rights
Depending on the circumstances, you may have the right to:
- be informed about how we use your personal data;
- ask for access to your personal data and obtain a copy;
- ask us to correct inaccurate or incomplete personal data;
- ask us to delete personal data;
- ask us to restrict how personal data is used;
- object to processing based on legitimate interests;
- object at any time to direct marketing;
- receive certain personal data in a structured, commonly used and machine-readable format and ask for it to be transferred to another controller;
- withdraw consent at any time, without affecting processing carried out before withdrawal; and
- complain to us or to the Information Commissioner's Office.
These rights are not absolute and may not apply in every case. We may need to ask for information to verify your identity before acting on a request. We will not normally charge a fee, but the law permits a reasonable fee or refusal in limited circumstances.
Your right to object: You have an absolute right to object to the use of your personal data for direct marketing. You may also object to other processing based on our legitimate interests. To object, email bookings@wrpdgroup.com.
1313ComplaintsComplaints
You have the right to complain to us if you believe we have infringed data-protection law in the way we handle your personal data.
You can make a complaint by emailing bookings@wrpdgroup.com, using any electronic privacy or complaint form made available on the Website, or writing to our registered office using the contact details in section 1. Please explain what you believe has gone wrong and provide enough information for us to investigate.
We will acknowledge a data-protection complaint within 30 days, take appropriate steps to investigate it, and communicate the outcome without undue delay. We may contact you if we need further information.
You may also complain to the Information Commissioner's Office (ICO). Its contact details and complaints service are available at https://ico.org.uk/make-a-complaint/. We would appreciate the opportunity to address your concern first, but you are not required to contact us before approaching the ICO where the law allows.
1414MarketingMarketing
We may contact you about Forge products, services or projects where you have consented or where applicable law otherwise permits us to do so.
You can unsubscribe at any time by using the unsubscribe option in a message or by contacting us at bookings@wrpdgroup.com. Opting out of marketing will not stop service messages or communications needed to respond to an enquiry, perform a contract or meet legal obligations.
We do not share your contact details with unrelated third parties for their own direct marketing unless you have specifically agreed.
1515Children's dataChildren's data
The Website and our services are not directed at children. We do not knowingly collect personal data from children through the Website. If you believe a child has provided personal data to us without appropriate authority, please contact us so that we can investigate and, where appropriate, delete it.
1616Third-party linksThird-party links
The Website may link to websites, embedded content or services operated by other organisations. Those organisations control their own processing, and this policy does not cover it. You should read their privacy information before giving them personal data.
1717Changes to this policyChanges to this policy
We may update this policy to reflect changes to our processing, the Website or the law. The latest version will be published on the Website and identified by the date at the top. Where a change materially affects how we use personal data, we will take additional steps to notify affected people where appropriate.
1818Contact usContact us
For questions, rights requests or data-protection complaints, contact:
Forge Automotive / The WRPD Group Ltd, Unit 5 Overland Park, Gelderd Road, Gildersome, Leeds, West Yorkshire, LS27 7FE
Email: bookings@wrpdgroup.com
Telephone: 0333 0417 965
Terms
Last UpdatedSeptember 25, 2026
These terms govern your use of the Forge Automotive website (the Website). By accessing or using the Website, you agree to these terms. If you do not agree to them, you should not use the Website.
0101About these termsAbout these terms
The Website is operated by The WRPD Group Ltd, trading as Forge Automotive (Forge Automotive, we, us or our). The WRPD Group Ltd is a company registered in England and Wales under company number 09158011. Its registered office is at Unit 5 Overland Park, Gelderd Road, Gildersome, Leeds, West Yorkshire, LS27 7FE.
You can contact us by email at bookings@wrpdgroup.com or by telephone on 0333 0417 965.
0202What these terms coverWhat these terms cover
These terms apply only to your access to and use of the Website.
They do not govern the supply, installation or sale of any vehicle, component, product or service by Forge Automotive. Any work we agree to undertake, or anything we agree to sell, will be subject to a separate written quotation, order form, contract or set of trading terms. If there is any conflict between these Website terms and a separate contract for goods or services, the separate contract will take priority in relation to those goods or services.
Nothing on the Website forms part of a contract with us unless it is expressly incorporated into a written agreement signed or otherwise accepted by us.
0303Information on the WebsiteInformation on the Website
The Website provides general information about Forge Automotive, our capabilities, example projects and the vehicles, parts, products and services that may be available from us.
Website content is provided for general information only. It is not technical, mechanical, legal, insurance, financial or other professional advice and should not be relied on as such.
We take reasonable care when preparing the Website, but we do not guarantee that its content is complete, current, accurate or free from errors. In particular:
photographs, video, renders, colour samples and other visual material may be illustrative and may not reproduce a finish, colour, texture, scale or specification exactly;
displayed vehicles and example builds may include bespoke, discontinued, third-party or customer-supplied components;
specifications, compatibility, lead times, availability and pricing may change;
results vary according to the vehicle, its condition, the selected components and the agreed scope of work; and
references to performance, durability, warranties or expected outcomes are subject to the relevant manufacturer terms and the final written agreement with us.
You should obtain a written quotation and confirm all important details with us before making a decision or incurring any cost.
0404Enquiries, quotations and bookingsEnquiries, quotations and bookings
Sending an enquiry, uploading information, requesting a quotation or discussing a project with us does not:
create a contract between you and us;
amount to our acceptance of any proposed work;
reserve a workshop slot, vehicle, component or product;
guarantee availability, compatibility, price or delivery date; or
require either party to proceed.
A contract will arise only when the applicable quotation, order, booking or other written agreement has been accepted in accordance with its terms and any required deposit or payment has been received.
Any quotation is subject to the assumptions, exclusions and validity period stated in it. We may need to inspect a vehicle before confirming the final scope or price.
0505Vehicle modifications and third-party requirementsVehicle modifications and third-party requirements
You are responsible for telling us about any matter that could affect proposed work, including the vehicle's ownership, finance or lease status, existing damage, previous repairs or modifications, insurance requirements and manufacturer warranty conditions.
Vehicle modifications can affect insurance, warranties, finance or lease agreements, road legality, emissions, vehicle approval status and future resale. Information on the Website is not confirmation that a particular modification is suitable or lawful for your vehicle or intended use. You should obtain any necessary insurer, finance provider, manufacturer or regulatory approval before proceeding.
The contractual allocation of responsibility for a particular project will be set out in the relevant quotation or agreement.
0606Acceptable useAcceptable use
You may use the Website only for lawful purposes. You must not:
use it in any way that breaches applicable law or regulation;
attempt to gain unauthorised access to the Website, its hosting environment, source code, data or connected systems;
knowingly introduce malware, malicious code or any other harmful material;
interfere with, damage, disable or overload the Website;
scrape, harvest or extract Website content or data by automated means except as permitted by law or with our written consent;
impersonate another person or provide information that is false or misleading;
use the Website to transmit unlawful, defamatory, infringing, abusive or fraudulent material; or
use our name, branding or content in a way that suggests an endorsement, partnership or affiliation that we have not approved in writing.
We may restrict or suspend access to the Website if we reasonably believe these terms have been breached or the Website or its users are at risk.
0707Material you send to usMaterial you send to us
If you submit text, photographs, vehicle details, registration information, documents or other material through the Website, you confirm that:
the information is accurate to the best of your knowledge;
you are entitled to provide it to us;
our use of it for the purpose of responding to your enquiry will not infringe another person's rights; and
it does not contain unlawful or malicious content.
You retain ownership of material you submit. You give us a non-exclusive, royalty-free permission to access, copy and use that material only as reasonably necessary to assess and respond to your enquiry, prepare a quotation, provide requested services, maintain our records and protect our legal rights.
We will handle personal data contained in submitted material in accordance with our Privacy Policy.
Do not submit confidential information that is not reasonably required for your enquiry. If photographs contain another person, personal documents or a visible registration number that is not relevant, you should remove or obscure that information where practicable.
0808Intellectual propertyIntellectual property
The Website and its content, including its design, layout, branding, text, graphics, photographs, video, animation, software and code, are owned by or licensed to us and are protected by intellectual property laws.
You may view the Website and make a reasonable number of copies of extracts for your personal, non-commercial use. You must not reproduce, adapt, distribute, publish, sell, license, commercially exploit or create derivative works from Website content without our prior written permission, except where the law expressly permits it.
Forge Automotive names, logos and brand elements may not be used without our prior written permission.
Vehicle manufacturer names, model names, logos and third-party product marks belong to their respective owners. Their appearance on the Website is for identification and descriptive purposes and does not imply endorsement, sponsorship or affiliation unless expressly stated.
0909Third-party websites and servicesThird-party websites and services
The Website may contain links to third-party websites, social platforms, maps, finance providers, manufacturers or other services. These links are provided for convenience only.
We do not control third-party services and are not responsible for their availability, security, content, accuracy or privacy practices. A link does not amount to our endorsement. Your use of a third-party service is governed by that provider's own terms and policies.
1010Website availability and securityWebsite availability and security
We aim to keep the Website available and secure, but access may be interrupted and we do not guarantee that the Website will always be available, uninterrupted, compatible with your device or free from bugs, vulnerabilities or harmful code.
We may update, suspend, withdraw or change any part of the Website without notice. You are responsible for using appropriate security software and for configuring your device, browser and network safely.
1111Our responsibility to youOur responsibility to you
Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any rights or remedies that cannot lawfully be excluded.
If you are a consumer, we are responsible for losses that are a foreseeable result of our breach of these terms or our failure to use reasonable care and skill. We are not responsible for losses that were not foreseeable, for business losses, or for losses caused by an event outside our reasonable control. These terms do not affect your statutory consumer rights.
If you use the Website for business purposes, then, to the fullest extent permitted by law:
the Website is provided on an "as available" basis and implied warranties and conditions relating to it are excluded;
we are not liable for loss of profit, revenue, business, opportunity, anticipated savings, goodwill, reputation, data, or for indirect or consequential loss arising from use of or inability to use the Website; and
we are not liable for reliance placed on general Website content instead of a written quotation or contract.
Nothing in this section limits liability arising under a separate contract for goods or services. That contract will contain the terms applicable to the relevant transaction.
1212Privacy and cookiesPrivacy and cookies
Our Privacy Policy explains how we collect and use personal data and how we use cookies and similar technologies in connection with the Website.
1313Changes to these termsChanges to these terms
We may update these terms from time to time, for example to reflect changes to the Website, our business or applicable law. The updated version will apply from the date shown at the top of this page. Changes to these Website terms will not retrospectively alter a separate contract already formed between you and us.
1414GeneralGeneral
If any part of these terms is found to be unlawful or unenforceable, the remaining provisions will continue in effect.
If we delay enforcing these terms, that does not waive our right to enforce them later.
No person other than you and us has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.
1515Governing law and courtsGoverning law and courts
These terms and any non-contractual dispute arising from them are governed by the law of England and Wales.
If you are a consumer resident in another part of the United Kingdom, you may also benefit from mandatory protections under the law of the place where you live and may bring proceedings in your local courts where applicable.
If you use the Website for business purposes, the courts of England and Wales will have exclusive jurisdiction.
1616Contact usContact us
Questions about these terms can be sent to:
Forge AutomotiveThe WRPD Group LtdUnit 5 Overland ParkGelderd RoadGildersomeLeedsWest YorkshireLS27 7FE
Email: bookings@wrpdgroup.comTelephone: 0333 0417 965