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Bespoke vehicles built on distinction, desire, and identity. not simply to be modified.

Bespoke vehicles built on distinction, desire, and identity. not simply to be modified.

Privacy

Last UpdatedAugust 1, 2026

This policy explains how we collect and use personal data when you: visit the Forge website (the Website); submit an enquiry or request a quotation through the Website; contact us by email, telephone or a linked social-media channel in connection with the Website; or otherwise interact with us in relation to a potential Forge project.

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Who we areWho we are

Forge Automotive is a trading name of The WRPD Group Ltd (Forge Automotive, Forge, we, us or our).

The WRPD Group Ltd is the controller of the personal data described in this policy. It is a company registered in England and Wales under company number 09158011, with its registered office at:

Unit 5 Overland ParkGelderd RoadGildersomeLeedsWest YorkshireLS27 7FE

You can contact us about privacy or data protection by emailing bookings@wrpdgroup.com, writing to the address above, or telephoning 0333 0417 965.

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About this policyAbout this policy

Separate privacy information may apply to employees, job applicants, suppliers or customers where a more specific notice is provided.

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Personal data we collectPersonal data we collect

Depending on how you use the Website or contact us, we may collect:

  • Contact and identity information
    • Your name, email address, telephone number, postal address, company name and preferred method of contact.
  • Vehicle and enquiry information
    • Information about your vehicle and proposed project, such as its make, model, age, specification, condition, registration number, vehicle identification number where genuinely required, existing modifications, finance or lease status, requested work, budget and preferred timing.
  • Photographs, video and documents
    • Images or files you choose to provide, which may include a vehicle, its registration number, damage, modifications, supporting documents or other people or property visible in the material.
  • Communications
    • Messages, call notes, quotation requests, feedback and other correspondence between you and us.
  • Technical and usage information
    • Internet Protocol address, browser and device type, operating system, referring pages, pages viewed, approximate location derived from an IP address, access times, error logs, security events and similar information generated when you use the Website.
  • Cookie and preference information
    • Your cookie choices and information collected through cookies, local storage, pixels, tags or similar technologies where these are used. More information appears in section 10.

We ask you not to send information that is not reasonably needed for your enquiry, particularly payment-card details, identity documents or special-category information such as health, biometric, political, religious or sexual-orientation information.

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How we collect personal dataHow we collect personal data

We collect personal data directly from you when you complete a form, upload a file, email or telephone us, or contact us through social media; automatically from your browser or device when you use the Website; from service providers that help us operate the Website and communications; and occasionally from vehicle manufacturers, parts suppliers, insurers, finance or lease providers, public registers, fraud-prevention services or another person acting with your authority, where this is necessary to assess or progress your request.

If you give us personal data about another person, you should make sure you are entitled to do so and, where appropriate, tell them about this policy.

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Why we use personal data and our lawful basesWhy we use personal data and our lawful bases

UK data-protection law requires us to have a lawful basis for each use of personal data.

  • What we do
  • Personal data used
  • Lawful basis
  • Receive, assess and respond to enquiries
  • Contact, vehicle, project, file and communications data
  • Taking steps at your request before entering into a contract; and our legitimate interest in responding to genuine enquiries and operating our business
  • Prepare quotations, arrange appointments and progress an agreed project
  • Contact, vehicle, project and communications data
  • Taking steps before entering into a contract and performing a contract
  • Operate, maintain, secure and troubleshoot the Website
  • Technical, usage, security and cookie-preference data
  • Our legitimate interests in providing a reliable and secure Website, preventing misuse and understanding technical performance; and compliance with legal obligations where applicable
  • Maintain business, accounting and transaction records
  • Contact, quotation, transaction and communications data
  • Compliance with legal obligations and our legitimate interests in keeping accurate records and establishing, exercising or defending legal claims
  • Prevent and investigate fraud, misuse, security incidents or unlawful activity
  • Contact, technical, usage, vehicle and communications data
  • Compliance with legal obligations and our legitimate interests in protecting our business, customers, systems and legal rights
  • Improve our Website, customer service and service offering
  • Enquiry, feedback, technical and aggregated usage data
  • Our legitimate interests in understanding and improving our business, provided those interests are not overridden by your rights; consent where legally required for a particular technology
  • Send direct marketing
  • Contact details and marketing preferences
  • Your consent where required; otherwise our legitimate interests where electronic-marketing law permits us to contact you. You can opt out at any time
  • Comply with requests from courts, regulators, law enforcement or other competent authorities
  • Any relevant data
  • Compliance with a legal obligation or another applicable lawful basis

Where we rely on legitimate interests, we consider the purpose, necessity and potential effect on you before processing. You may object to processing based on legitimate interests as explained in section 12.

We do not use personal data collected through the Website to make decisions about you based solely on automated processing that produce legal or similarly significant effects.

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If you do not provide informationIf you do not provide information

You are not generally under a legal obligation to provide personal data through the Website. However, if you do not provide information reasonably required to understand your request, we may be unable to respond fully, prepare a quotation or take steps towards entering into a contract.

Fields marked as required on a form are needed to submit that form. Please do not submit information that is unnecessary for the stated purpose.

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Who we share personal data withWho we share personal data with

We may share personal data, where necessary, with:

  • our employees, workers and contractors who need it to handle your enquiry or support the Website;
  • companies within our business group, where relevant to the requested service;
  • Website hosting, content-management, email-delivery, cloud-storage, communications, analytics, security and IT-support providers. Providers used for the Website may include Netlify, Sanity and Resend;
  • vehicle manufacturers, parts suppliers, specialist installers and other project partners where this is necessary to assess availability, compatibility, pricing or delivery;
  • professional advisers such as lawyers, accountants, insurers and auditors;
  • payment, fraud-prevention and debt-recovery providers where relevant to a transaction;
  • courts, regulators, law-enforcement bodies, government authorities or other parties where disclosure is required or permitted by law; and
  • a prospective buyer, investor or adviser in connection with a sale, restructuring or transfer of all or part of our business, subject to appropriate confidentiality protections.

Our service providers may process personal data only for agreed purposes and under appropriate contractual obligations. We do not sell personal data.

Third-party websites and social-media platforms that you choose to use are separate controllers and process information under their own privacy policies.

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International transfersInternational transfers

Some service providers may process personal data outside the United Kingdom or permit support access from another country.

Where personal data is transferred internationally, we use a transfer mechanism recognised by UK data-protection law where required. This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses, or another lawful safeguard. We also consider whether supplementary technical or organisational measures are appropriate.

You can contact us for more information about the safeguards relevant to your personal data.

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How long we keep personal dataHow long we keep personal data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, insurance and reporting requirements and to establish, exercise or defend legal claims.

When setting a retention period, we consider the amount, nature and sensitivity of the data, the risk of harm from unauthorised use or disclosure, the purpose of processing, whether that purpose can be achieved in another way, and applicable legal requirements.

In general: enquiries that do not lead to a transaction are kept for no longer than reasonably necessary to follow up and maintain an appropriate record of the enquiry; records connected with a quotation, booking, purchase or completed project may be kept for up to six years after the end of the relevant relationship, and longer where a legal, tax, insurance, warranty or dispute-related reason requires it; marketing information is kept until you opt out or we determine that it is no longer accurate or useful. We may retain minimal suppression information to ensure we honour an opt-out; cookie choices are kept for the period stated through the relevant cookie-control mechanism; and technical and security logs are kept for a limited period appropriate to troubleshooting, security and fraud prevention, unless a longer period is required to investigate an incident.

We may retain anonymised information that can no longer identify you for statistical or business-analysis purposes.

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Cookies and similar technologiesCookies and similar technologies

The Website may use cookies, local storage, pixels, tags, scripts and similar technologies to make pages work, remember preferences, protect the Website, diagnose faults and understand how it is used.

Strictly necessary technologies may be used without consent where the law permits. Where a technology is not exempt from consent requirements, we will ask for consent before using it. Where the law permits a technology to be used for statistical or appearance purposes without consent, we will provide the required information and a simple way to object.

The Website's cookie-control mechanism, where displayed, provides current information about the non-essential technologies in use, their providers, purposes and duration, and allows you to accept, reject or change your choices. You can also restrict or delete cookies using your browser settings, although parts of the Website may not function correctly if strictly necessary storage is blocked.

We do not treat acceptance of these terms or continued browsing as consent to non-essential cookies.

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How we protect personal dataHow we protect personal data

We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These include access controls, appropriate service-provider contracts, system maintenance and security procedures proportionate to the nature of the information.

No website, email service or internet transmission is completely secure. You should avoid sending unnecessary sensitive information and contact us promptly if you believe an interaction with us is no longer secure.

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Your data-protection rightsYour data-protection rights

Depending on the circumstances, you may have the right to:

  • be informed about how we use your personal data;
  • ask for access to your personal data and obtain a copy;
  • ask us to correct inaccurate or incomplete personal data;
  • ask us to delete personal data;
  • ask us to restrict how personal data is used;
  • object to processing based on legitimate interests;
  • object at any time to direct marketing;
  • receive certain personal data in a structured, commonly used and machine-readable format and ask for it to be transferred to another controller;
  • withdraw consent at any time, without affecting processing carried out before withdrawal; and
  • complain to us or to the Information Commissioner's Office.

These rights are not absolute and may not apply in every case. We may need to ask for information to verify your identity before acting on a request. We will not normally charge a fee, but the law permits a reasonable fee or refusal in limited circumstances.

Your right to object: You have an absolute right to object to the use of your personal data for direct marketing. You may also object to other processing based on our legitimate interests. To object, email bookings@wrpdgroup.com.

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ComplaintsComplaints

You have the right to complain to us if you believe we have infringed data-protection law in the way we handle your personal data.

You can make a complaint by emailing bookings@wrpdgroup.com, using any electronic privacy or complaint form made available on the Website, or writing to our registered office using the contact details in section 1. Please explain what you believe has gone wrong and provide enough information for us to investigate.

We will acknowledge a data-protection complaint within 30 days, take appropriate steps to investigate it, and communicate the outcome without undue delay. We may contact you if we need further information.

You may also complain to the Information Commissioner's Office (ICO). Its contact details and complaints service are available at https://ico.org.uk/make-a-complaint/. We would appreciate the opportunity to address your concern first, but you are not required to contact us before approaching the ICO where the law allows.

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MarketingMarketing

We may contact you about Forge products, services or projects where you have consented or where applicable law otherwise permits us to do so.

You can unsubscribe at any time by using the unsubscribe option in a message or by contacting us at bookings@wrpdgroup.com. Opting out of marketing will not stop service messages or communications needed to respond to an enquiry, perform a contract or meet legal obligations.

We do not share your contact details with unrelated third parties for their own direct marketing unless you have specifically agreed.

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Children's dataChildren's data

The Website and our services are not directed at children. We do not knowingly collect personal data from children through the Website. If you believe a child has provided personal data to us without appropriate authority, please contact us so that we can investigate and, where appropriate, delete it.

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Third-party linksThird-party links

The Website may link to websites, embedded content or services operated by other organisations. Those organisations control their own processing, and this policy does not cover it. You should read their privacy information before giving them personal data.

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Changes to this policyChanges to this policy

We may update this policy to reflect changes to our processing, the Website or the law. The latest version will be published on the Website and identified by the date at the top. Where a change materially affects how we use personal data, we will take additional steps to notify affected people where appropriate.

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Contact usContact us

For questions, rights requests or data-protection complaints, contact:

Forge Automotive / The WRPD Group Ltd, Unit 5 Overland Park, Gelderd Road, Gildersome, Leeds, West Yorkshire, LS27 7FE

Email: bookings@wrpdgroup.com

Telephone: 0333 0417 965